Episode 121: Marketing Authenticity and Client Relationships in Private Practice [featuring Ryan Schwartz]
In this episode, Patrick Casale and Ryan Schwartz dive deep into marketing strategies and imposter syndrome in private practice, highlighting the importance of therapists separating their self-worth from business outcomes and using relatable, hopeful, and authentic language in their marketing materials to attract and connect with clients.
They emphasize the need for therapists to showcase their personalities, understand clients' experiences, and create a sense of hope and connection in their profiles to foster meaningful client relationships and successful private practices.
Here are the top 3 key takeaways:
- Authenticity is Key: Therapists should focus on their training and ability to help clients feel hopeful and connected in their marketing materials. Crafting relatable, real-life profiles is a powerful way to attract and retain clients.
- Language Matters: Using non-diagnostic terms and everyday language can help therapists better connect with potential clients. Embracing relatable examples and metaphors can bridge the gap and create an immediate sense of relationship.
- Overcoming Imposter Syndrome: Recognizing the overwhelming aspects of starting a private practice, including imposter syndrome, and pivoting profiles to focus on hopefulness and supporting the right clients can lead to greater success and client engagement.
More about Ryan:
Ryan Schwartz believes that therapists can heal our world, but only if they feel supported, connected, and able to thrive. That’s why he created Mental Health Match, a platform that connects independent therapists to the clients they love to work with. Prior to founding Mental Health Match, he was a communications strategist who used words and stories to bring people together and create social change. Ryan is also a co-founder of TherapistsDAO, a therapist community building the first large-scale clinic completely owned, governed, and designed by therapists.
- Get 2 months free and then 10% off your first 3 months of Mental Health Match when you use referral code ATPP. Visit mentalhealthmatch.com/therapist/register/atpp.
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Thanks to Our Sponsor: The Receptionist for iPad
I want to thank The Receptionist for iPad for sponsoring this episode.
The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option.
Mentioned in this episode:
The Receptionist for iPad
I want to thank The Receptionist for iPad for sponsoring this episode. From new patients faced with an empty lobby and no idea where to find their therapist to clinicians with a session running over time and the doorbell ringing, some of the most anxiety-ridden moments of a therapy appointment happen before a session even starts. The Receptionist for iPad, helps you tackle some of that pre-appointment apprehension and anxiety. The Receptionist for iPad is an easy-to-use digital client check-in system that helps your visitors check in securely to their appointments and notify their practitioners of their arrival via SMS, email, or your preferred channel. No more confusion, and less lobby checking or having clients sign in on paper logbooks. It can even help you upgrade and update your demographic information for your clients as well and even validate parking. Start a 14-day free trial of the Receptionist for iPad by going to thereceptionist.com/privatepractice. Make sure to start your trial with that link and you'll also get your first month free if you decide to sign up.
