Episode 128

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Published on:

9th Mar 2024

Episode 128: How To Successfully Grow + Sell Your Private Practice [featuring Nicole McCance]

When you're in private practice, there is only so much money you can make seeing clients 1v1, as income inevitably plateaus. During this episode of the All Things Private Practice Podcast, I talk with Nicole McCance, a retired psychologist turned business coach.

We talk about how she built her group practice to 55 clinicians in the Toronto area, and how she eventually sold her practice.

Here are 3 key takeaways from our conversation:

  1. Systemize your operations: Writing down every aspect of your daily tasks and delegating them to create replicable processes is crucial for building a solid foundation for growth. Creating an efficient system can give you the freedom to step back and allow your practice to run smoothly.
  2. Hiring the right team: Initially, consider hiring a "mini-me" to ensure consistency with your practice's brand and client experience. Later, listen to the market and adapt your hiring strategy to meet the specific needs indicated by client inquiries. Being picky and maintaining high standards when selecting team members can ultimately lead to a more successful and productive practice.
  3. Streamline the sales cycle: Optimizing the client booking experience by offering online booking and aiming for a 48-hour appointment turnaround time can significantly enhance customer satisfaction and minimize no-show rates. Also, implementing an effective follow-up process for initial consultations can further improve the client conversion rate.

More about Nicole:

Nicole is a Psychologist (retired) turned Business Coach for therapists scaling to a group practice. She expanded her private practice to 55 therapists and multiple 7 figures in 3 years, sold her clinic in the 4th year, and then retired as a Psychologist in her 5th year. She now teaches therapists how to help more people, make more money, and have more freedom following her proven method. Catch her top-rated business podcast every week, The Business Savvy Therapist, or her strategies on Instagram: @nicole.mccancemethod

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Thanks to Our Sponsors: The Receptionist for iPad!

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Thanks to The Receptionist for iPad for sponsoring this episode.

The Receptionist for iPad is a HIPAA-ready digital check-in system that eliminates the need to walk back and forth from your office to the waiting room to see if your next appointment has arrived. Clients or patients can check in for their appointments, and you'll be immediately notified by text, email, or your preferred channel. Break free from interruptions and make the most of your time, because it is valuable. Start a free 14-day trial of the Receptionist for iPad by going to thereceptionist.com/privatepractice. Make sure to start your trial with that link to get your first month free if you decide to sign up.

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About the Podcast

The Neurodivergent Entrepreneur
Honest conversations about building a business while Neurodivergent, the self-doubt, the chaos, and everything in between.
The Neurodivergent Entrepreneur is a podcast for ADHD, Autistic, and all other neurodivergent entrepreneurs who are building businesses, creative work, and lives that actually fit how their brains work. Hosted by Patrick Casale, LCMHC, this show is for people who
want to create meaningful work, create outside of the box, grow their impact, and build something sustainable without losing themselves in the process.

Being a neurodivergent entrepreneur can feel like holding a lot of contradictions at once. You may have big ideas, deep passion, creative energy, and a strong desire to do things differently. You may also be navigating burnout, masking, self-doubt, perfectionism, rejection sensitivity, executive dysfunction, inconsistent energy, and the pressure to keep showing up when your capacity is already stretched. This podcast speaks to that reality honestly, because building a business around your brain, your values, and your lived experience can be powerful, complicated, messy, and deeply personal.

Patrick Casale is a chronically ill, AuDHD, mental health therapist, entrepreneur, TEDx speaker, event host, group practice owner, and neurodivergent business owner who has built, grown, burned out, pivoted, and kept going. His work brings together clinical insight, lived experience, business perspective, and real conversation about what it actually takes to create something that feels values aligned. His conversations are direct, compassionate, unfiltered, and practical, with room for both the emotional reality of entrepreneurship and the concrete decisions that shape a sustainable business.

New episodes drop every Wednesday and feature honest conversations with neurodivergent entrepreneurs, creators, therapists, business owners, and leaders. Together, Patrick and his guests explore entrepreneurship, identity, mental health, chronic health,
creativity, leadership, systems, money mindset, visibility, community, sustainable growth, and the behind-the-scenes reality of creating work that matters.

Build your dream business. Protect your capacity. Work with your brain instead of against it.