Episode 172

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Published on:

11th Jan 2025

Episode 172: Emails, Opt-ins, SEO, and More — Marketing Strategies for Therapists [featuring Avivit Fisher]

In this episode, I speak with Avivit Fisher, the founder of REdD Strategy and an expert in marketing for therapists. We discuss the essentials of marketing funnels and strategies that can transform how therapists attract and maintain clients, especially in the constantly evolving digital landscape.

3 Key Takeaways:

  1. Adapting to Changing Technology: The landscape of SEO and client attraction is significantly impacted by AI and changes in social media algorithms, making local search and online reputation more crucial than ever.
  2. Email Marketing as a Powerful Tool: Email marketing is a powerful, low-cost, and low-energy tool that provides continuous engagement with your audience, helping to build trust and maintain client relationships over time.
  3. Creating a Cohesive Marketing System: Developing a cohesive marketing system that utilizes platforms like Psychology Today, Google Business Profile, and LinkedIn can effectively drive traffic to your website, nurture potential clients, and convert visits into appointments.

Avivit shares actionable insights and practical steps that can help clinicians stand out in a crowded space. Whether you're a solo practitioner or running a small group practice, this episode is packed with valuable tips to enhance your marketing strategy and grow your practice.

More about Avivit:

Avivit Fisher is the founder of REdD Strategy, a consultancy specializing in equipping therapists in private practice with targeted marketing strategies. Avivit has been empowering practitioners since 2017 through strategic planning, meticulous process optimization, and effective marketing tactics aimed at attracting clients. She holds a Masters in Design Management with a focus on business sustainability and entrepreneurship.

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Mentioned in this episode:

NeuroPreneur Circle Community

NeuroPreneur Circle is an online community built by and for neurodivergent entrepreneurs who want a supportive space to build a business, a space where they can show up as themselves and in whatever way feels most comfortable. NeuroPreneur Circle exists because community built on masking isn't really community. And business advice built for neurotypical brains isn't actually useful to us, no matter how many times we try to make it fit. Whatever your neurotype, whatever you're building, there's a space here for you. You've been creating alone long enough. Visit: https://atppod.com/community

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About the Podcast

The Neurodivergent Entrepreneur
Honest conversations about building a business while Neurodivergent, the self-doubt, the chaos, and everything in between.
The Neurodivergent Entrepreneur is a podcast for ADHD, Autistic, and all other neurodivergent entrepreneurs who are building businesses, creative work, and lives that actually fit how their brains work. Hosted by Patrick Casale, LCMHC, this show is for people who
want to create meaningful work, create outside of the box, grow their impact, and build something sustainable without losing themselves in the process.

Being a neurodivergent entrepreneur can feel like holding a lot of contradictions at once. You may have big ideas, deep passion, creative energy, and a strong desire to do things differently. You may also be navigating burnout, masking, self-doubt, perfectionism, rejection sensitivity, executive dysfunction, inconsistent energy, and the pressure to keep showing up when your capacity is already stretched. This podcast speaks to that reality honestly, because building a business around your brain, your values, and your lived experience can be powerful, complicated, messy, and deeply personal.

Patrick Casale is a chronically ill, AuDHD, mental health therapist, entrepreneur, TEDx speaker, event host, group practice owner, and neurodivergent business owner who has built, grown, burned out, pivoted, and kept going. His work brings together clinical insight, lived experience, business perspective, and real conversation about what it actually takes to create something that feels values aligned. His conversations are direct, compassionate, unfiltered, and practical, with room for both the emotional reality of entrepreneurship and the concrete decisions that shape a sustainable business.

New episodes drop every Wednesday and feature honest conversations with neurodivergent entrepreneurs, creators, therapists, business owners, and leaders. Together, Patrick and his guests explore entrepreneurship, identity, mental health, chronic health,
creativity, leadership, systems, money mindset, visibility, community, sustainable growth, and the behind-the-scenes reality of creating work that matters.

Build your dream business. Protect your capacity. Work with your brain instead of against it.