Episode 62

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Published on:

4th Dec 2022

Episode 62: SEO Marketing & Extra Income for Therapists Without Doing Therapy [featuring Jessica Tappana]

Therapists are often under the impression that their degree locks them into only doing therapy, so they grind through 60-minute sessions which can result in major burnout. But there are many ways to help others and support mental health that doesn't require always doing therapy.

In this episode, I talk with Jessica Tappana, therapist, group practice owner, and founder of Simplified SEO Consulting, about what SEO is and why it's one of the best tools for therapists to get clients, as well as how she found her accidental passion for SEO while promoting her own private practice and turned it into an alternative stream of income that continues to help other therapists.

More about Jessica:

Jessica Tappana is an LCSW, a group practice owner, and the founder of Simplified SEO Consulting. She understands the complexities of owning a group practice and believes that therapists do their best work when they have a steady stream of their ideal clients. After building her own practice using Search Engine Optimization (SEO) as her only marketing tool, Jessica began helping other private practice owners get their websites ranking on Google as well, and she founded Simplified SEO Consulting. Her small team has helped hundreds of other private practice owners reach more of their ideal clients needing their services by teaching them to optimize their own website, as well as offering done-for-you services. Jessica is passionate about helping therapists grow their practices so they can do their best clinical work and loves to talk about SEO, answer questions, and support other mental health professionals.

Simplified SEO Consulting Website: simplifiedseoconsulting.com

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Thanks to Our Sponsors: The Receptionist for iPad!

The Receptionist for iPad

Thanks to The Receptionist for iPad for sponsoring this episode.

The Receptionist for iPad is a HIPAA-ready digital check-in system that eliminates the need to walk back and forth from your office to the waiting room to see if your next appointment has arrived. Clients or patients can check in for their appointments, and you'll be immediately notified by text, email, or your preferred channel. Break free from interruptions and make the most of your time, because it is valuable. Start a free 14-day trial of the Receptionist for iPad by going to thereceptionist.com/privatepractice. Make sure to start your trial with that link to get your first month free if you decide to sign up.

Free Gifts for Our Listeners

Free Podcasting Workbook

Get a practical podcasting workbook for therapists considering starting a podcast, created by Patrick Casale, host of the podcasts All Things Private Practice and Divergent Conversations.

You'll get a practical structure for therapists who want to start a podcast but don’t want to rush, perform, or build something they can’t sustain.

Grab your free copy of the Podcasting Workbook: https://ndpod.org/Free-Podcasting-Workbook

Move Beyond Private Practice As A Neurodivergent Entrepreneur

Move Beyond Private Practice As A Neurodivergent Entrepreneur is a FREE 5-part mini-course designed for therapists who want sustainable financial independence beyond one-on-one work.

Access your free mini-course here: https://ndpod.org/Neurodivergent-Entrepreneur

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About the Podcast

The Neurodivergent Entrepreneur
Honest conversations about building a business while Neurodivergent, the self-doubt, the chaos, and everything in between.
The Neurodivergent Entrepreneur is a podcast for ADHD, Autistic, and all other neurodivergent entrepreneurs who are building businesses, creative work, and lives that actually fit how their brains work. Hosted by Patrick Casale, LCMHC, this show is for people who
want to create meaningful work, create outside of the box, grow their impact, and build something sustainable without losing themselves in the process.

Being a neurodivergent entrepreneur can feel like holding a lot of contradictions at once. You may have big ideas, deep passion, creative energy, and a strong desire to do things differently. You may also be navigating burnout, masking, self-doubt, perfectionism, rejection sensitivity, executive dysfunction, inconsistent energy, and the pressure to keep showing up when your capacity is already stretched. This podcast speaks to that reality honestly, because building a business around your brain, your values, and your lived experience can be powerful, complicated, messy, and deeply personal.

Patrick Casale is a chronically ill, AuDHD, mental health therapist, entrepreneur, TEDx speaker, event host, group practice owner, and neurodivergent business owner who has built, grown, burned out, pivoted, and kept going. His work brings together clinical insight, lived experience, business perspective, and real conversation about what it actually takes to create something that feels values aligned. His conversations are direct, compassionate, unfiltered, and practical, with room for both the emotional reality of entrepreneurship and the concrete decisions that shape a sustainable business.

New episodes drop every Wednesday and feature honest conversations with neurodivergent entrepreneurs, creators, therapists, business owners, and leaders. Together, Patrick and his guests explore entrepreneurship, identity, mental health, chronic health,
creativity, leadership, systems, money mindset, visibility, community, sustainable growth, and the behind-the-scenes reality of creating work that matters.

Build your dream business. Protect your capacity. Work with your brain instead of against it.