Episode 76

full
Published on:

12th Mar 2023

Episode 76: Social Media Simplified for Therapists in Private Practice [featuring Kelly Mckenna]

The idea of posting on social media can sometimes feel uncomfortable for therapists in private practice who are trying to market their businesses, but it is no doubt an effective way to network, establish yourself and create know, like, and trust in the mental health community, and connect with new clients... if done well.

But how do you know what works and doesn't when it comes to managing social media for therapists in private practice?

And how can you make the process of posting and growing a following not feel like a stressful, time-consuming chore that leaves you riddled with impostor syndrome and battling perfectionism in a very public, online space?

If you have been thinking about using social media to grow your business and leave an impact on the mental health community but feel stuck or intimidated, this episode is for you.

In this episode, I talk with Kelly Mckenna, a therapist, and social media and business coach for therapists.

Top 3 reasons to listen to the entire episode:

  1. Learn how to use social media to grow your private practice without getting overwhelmed with perfection paralysis.
  2. Understand the benefit of reaching therapists through social media and how that can lead to clients.
  3. Identify the exact content that types and structures that are most effective to grow a following on social media and how to simplify the creation process.

If you learn to use social media effectively, it can be one of the most powerful marketing tools around to network and grow your clientele for your private practice. Take this opportunity to hear more about Kelly's experience and decide for yourself.

More about Kelly:

Kelly McKenna is a licensed therapist and business coach for therapists. Kelly built her private practice totally on Instagram @sitwithkelly. By providing educational and relatable content and Reels about anxiety, she's been able to help millions of anxious women. Kelly also coaches other therapists, helping them to find their voice online and grow thriving private practices.

Kelly's Website: sitwithkelly.com

Apply for coaching with Kelly here.

Check out Kelly's Reels Membership for fresh social media ideas for your private practice.

–––––––––––––––––––––

🎙️Listen to more episodes of the Neurodivergent Entrepreneur Podcast: https://ndpod.org

🎙️Spotify: https://ndpod.org/Spotify

🎙️Apple: https://ndpod.org/Apple-Podcast

🎙️ YouTube: https://ndpod.org/YouTube

🧠 Neurodivergent Entrepreneur Freebie Vault: https://ndpod.org/Freebie-Vault

✈️ Learn about Retreats: https://www.allthingspractice.com/private-practice-retreats

🗨️ Join The NeuroPreneur Circle Community: https://www.allthingspractice.com/neuropreneur-community

🗨️ Join the free Empowered Escape FB Community: https://www.facebook.com/groups/empoweredescape

–––––––––––––––––––––

Thanks to Our Sponsors: The Receptionist for iPad!

✨ The Receptionist for iPad

Thanks to The Receptionist for iPad for sponsoring this episode.

The Receptionist for iPad is a HIPAA-ready digital check-in system that eliminates the need to walk back and forth from your office to the waiting room to see if your next appointment has arrived. Clients or patients can check in for their appointments, and you'll be immediately notified by text, email, or your preferred channel. Break free from interruptions and make the most of your time, because it is valuable. Start a free 14-day trial of the Receptionist for iPad by going to thereceptionist.com/privatepractice. Make sure to start your trial with that link to get your first month free if you decide to sign up.

Free Gifts for Our Listeners

✨ Free Podcasting Workbook

Get a practical podcasting workbook for therapists considering starting a podcast, created by Patrick Casale, host of the podcasts All Things Private Practice and Divergent Conversations.

You'll get a practical structure for therapists who want to start a podcast but don’t want to rush, perform, or build something they can’t sustain.

Grab your free copy of the Podcasting Workbook: https://ndpod.org/Free-Podcasting-Workbook

✨ Move Beyond Private Practice As A Neurodivergent Entrepreneur

Move Beyond Private Practice As A Neurodivergent Entrepreneur is a FREE 5-part mini-course designed for therapists who want sustainable financial independence beyond one-on-one work.

Access your free mini-course here: https://ndpod.org/Neurodivergent-Entrepreneur

Mentioned in this episode:

The Receptionist for iPad

 The Receptionist for iPad is a HIPAA-ready digital check-in system that eliminates the need to walk back and forth from your office to the waiting room to see if your next appointment has arrived. Clients or patients can check in for their appointments, and you'll be immediately notified by text, email, or your preferred channel. Break free from interruptions and make the most of your time, because it is valuable. Start a free 14-day trial of the Receptionist for iPad by going to https://thereceptionist.com/privatepractice. Make sure to start your trial with that link to get your first month free if you decide to sign up.

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for The Neurodivergent Entrepreneur

About the Podcast

The Neurodivergent Entrepreneur
Honest conversations about building a business while Neurodivergent, the self-doubt, the chaos, and everything in between.
The Neurodivergent Entrepreneur is a podcast for ADHD, Autistic, and all other neurodivergent entrepreneurs who are building businesses, creative work, and lives that actually fit how their brains work. Hosted by Patrick Casale, LCMHC, this show is for people who
want to create meaningful work, create outside of the box, grow their impact, and build something sustainable without losing themselves in the process.

Being a neurodivergent entrepreneur can feel like holding a lot of contradictions at once. You may have big ideas, deep passion, creative energy, and a strong desire to do things differently. You may also be navigating burnout, masking, self-doubt, perfectionism, rejection sensitivity, executive dysfunction, inconsistent energy, and the pressure to keep showing up when your capacity is already stretched. This podcast speaks to that reality honestly, because building a business around your brain, your values, and your lived experience can be powerful, complicated, messy, and deeply personal.

Patrick Casale is a chronically ill, AuDHD, mental health therapist, entrepreneur, TEDx speaker, event host, group practice owner, and neurodivergent business owner who has built, grown, burned out, pivoted, and kept going. His work brings together clinical insight, lived experience, business perspective, and real conversation about what it actually takes to create something that feels values aligned. His conversations are direct, compassionate, unfiltered, and practical, with room for both the emotional reality of entrepreneurship and the concrete decisions that shape a sustainable business.

New episodes drop every Wednesday and feature honest conversations with neurodivergent entrepreneurs, creators, therapists, business owners, and leaders. Together, Patrick and his guests explore entrepreneurship, identity, mental health, chronic health,
creativity, leadership, systems, money mindset, visibility, community, sustainable growth, and the behind-the-scenes reality of creating work that matters.

Build your dream business. Protect your capacity. Work with your brain instead of against it.