Episode 48

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Published on:

28th Aug 2022

Episode 48: TikTok Marketing for Therapists — How & Why [featuring Austin Armstrong]

"Use TikTok" is something that a lot of digital marketers and therapist entrepreneurs throw around as a strategy to get potential clients calling and your private practice thriving.

But how the hell do you "use" it?!

In this episode, I talk with Austin Armstrong, digital marketer, public speaker, CEO of Socialty Pro, and TikTok specialist extraordinaire, about...

  • how being a great therapist is not the same as being a great business owner
  • how marketing is crucial to bring in steady clients
  • how TikTok is changing the shape of the mental health world and how it can help you grow your practice
  • the best way for therapists to use TikTok and see results
  • how giving away "free content" can actually bring more money to your business
  • AND MORE


More about Austin:

Austin Armstrong is a lifelong digital marketer, public speaker, and CEO of Socialty Pro, a digital marketing agency specializing in TikTok marketing for businesses and Search Engine Optimization. Austin has posted over 1500 videos on TikTok tripling his own business and thousands more across his clients' accounts. Austin loves helping individuals and companies grow their online presence in order to generate brand awareness, thought leadership, customers, and product sales by getting creative and thinking outside of the box.

Check out Socialty Pro services: Digital marketing and video marketing for therapists and the behavioral health industry. They offer a done-for-you service where they help you outline video topics, coach you on social media, edit your videos, and post and optimize your content across all of your social media platforms so you can just focus on doing what you want to do.

Austin's Website: www.socialtypro.com

TikTok: @socialtypro

BusinessTok Podcast: businesstokpodcast.com

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A Thanks to Our Sponsor, The Receptionist for iPad!

Visit the website for The Receptionist for iPad here!

Mentioned in this episode:

The Receptionist for iPad

 The Receptionist for iPad is a HIPAA-ready digital check-in system that eliminates the need to walk back and forth from your office to the waiting room to see if your next appointment has arrived. Clients or patients can check in for their appointments, and you'll be immediately notified by text, email, or your preferred channel. Break free from interruptions and make the most of your time, because it is valuable. Start a free 14-day trial of the Receptionist for iPad by going to https://thereceptionist.com/privatepractice. Make sure to start your trial with that link to get your first month free if you decide to sign up.

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About the Podcast

All Things Private Practice Podcast
Honest conversations about building a business while Autistic, ADHD, or both — the self-doubt, the chaos, and everything in between.
A podcast for neurodivergent entrepreneurs and mental health professionals who want to build a business, life, and body of work that actually fits how their brain operates. Through honest interviews and real conversations, Patrick Casale explores entrepreneurship, identity, burnout, overcoming self doubt, creativity, visibility, and sustainable success with neurodivergent business owners, creators, and leaders.
Host Patrick Casale is an AuDHD, a licensed therapist, and an entrepreneur who has built multiple businesses by doing it through imperfect action — which didn't always look pretty, and wasn't always comfortable. These conversations don't sanitize that. They go into the self-doubt, the burnout, the late diagnoses, the moments of "what the hell am I doing," and the stubborn refusal to quit anyway. Guests are therapists, coaches, consultants, and business owners who are Autistic, ADHD, or both — people who've figured out that the conventional path was never going to work for them and built something better in its place.